"An Empirical Analysis of Brand Effects on Online Consumer Repurchase ..."

Xiaojun Luo, Dan Ke (2018)

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DOI: 10.1007/978-3-030-22784-5_8

access: closed

type: Conference or Workshop Paper

metadata version: 2019-07-01

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  - conf/web/LuoK18
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Xiaojun Luo, Dan Ke:
An Empirical Analysis of Brand Effects on Online Consumer Repurchase Behavior After Unsatisfied Experience. WEB 2018: 78-90

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