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"Beyond Customer Lifetime Valuation: Measuring the Value of Acquisition and ..."

Hamidreza Badri, Allen Tran (2022)

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DOI: 10.1145/3485447.3512058

access: closed

type: Conference or Workshop Paper

metadata version: 2022-04-26

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Hamidreza Badri, Allen Tran:
Beyond Customer Lifetime Valuation: Measuring the Value of Acquisition and Retention for Subscription Services. WWW 2022: 132-140

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