"Measuring the effectiveness of multi-channel marketing campaigns using ..."

Haggai Roitman et al. (2014)

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DOI: 10.1145/2567948.2577027

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Haggai Roitman, Gilad Barkai, David Konopnicki, Aya Soffer:
Measuring the effectiveness of multi-channel marketing campaigns using online chatter. WWW (Companion Volume) 2014: 143-146

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