"The effects of visual congruence on increasing consumers' brand ..."

Young Anna Argyris et al. (2020)

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DOI: 10.1016/J.CHB.2020.106443

access: closed

type: Journal Article

metadata version: 2021-07-25

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  - https://dblp.org/rec/journals/chb/ArgyrisWKY20
Young Anna Argyris, Zuhui Wang, Yongsuk Kim, Zhaozheng Yin:
The effects of visual congruence on increasing consumers' brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification. Comput. Hum. Behav. 112: 106443 (2020)

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