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"Retain viewer's attention on banner ad by manipulating information type of ..."
Yu-Chen Hsieh, Kuo-Hsiang Chen, Min-Yuan Ma (2012)
- Yu-Chen Hsieh, Kuo-Hsiang Chen, Min-Yuan Ma:
Retain viewer's attention on banner ad by manipulating information type of the content. Comput. Hum. Behav. 28(5): 1692-1699 (2012)
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