"Maximizing the overall profit of a word-of-mouth marketing campaign: A ..."

Pengdeng Li et al. (2017)

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DOI: —

access: open

type: Informal or Other Publication

metadata version: 2018-08-13

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  - journals/corr/LiYYXWT17
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Pengdeng Li, Xiaofan Yang, Luxing Yang, Qingyu Xiong, Yingbo Wu, Yuan Yan Tang:
Maximizing the overall profit of a word-of-mouth marketing campaign: A modeling study. CoRR abs/1704.06920 (2017)

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