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"Customization Strategies in Electronic Retailing: Implications of Customer ..."

Sriram Thirumalai, Kingshuk K. Sinha (2009)

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DOI: 10.1111/J.1540-5915.2008.00222.X

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - https://dblp.org/rec/journals/dsj/ThirumalaiS09
Sriram Thirumalai, Kingshuk K. Sinha:
Customization Strategies in Electronic Retailing: Implications of Customer Purchase Behavior. Decis. Sci. 40(1): 5-36 (2009)

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