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"An analysis of the importance of the long tail in search engine marketing."

Bernd Skiera, Jochen Eckert, Oliver Hinz (2010)

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DOI: 10.1016/J.ELERAP.2010.05.001

access: closed

type: Journal Article

metadata version: 2020-02-22

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  - https://dblp.org/rec/journals/ecra/SkieraEH10
Bernd Skiera, Jochen Eckert, Oliver Hinz:
An analysis of the importance of the long tail in search engine marketing. Electron. Commer. Res. Appl. 9(6): 488-494 (2010)

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