"Market targeting with social influences and risk aversion in a co-branding ..."

Qiao Zhang, Jing Chen, Jun Lin (2022)

> Home

Details and statistics

DOI: 10.1016/J.EJOR.2021.05.022

access: closed

type: Journal Article

metadata version: 2023-09-17

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/eor/ZhangCL22
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/eor/ZhangCL22
Qiao Zhang, Jing Chen, Jun Lin:
Market targeting with social influences and risk aversion in a co-branding alliance. Eur. J. Oper. Res. 297(1): 301-318 (2022)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.