"Predicting customer loyalty using the internal transactional database."

Wouter Buckinx, Geert Verstraeten, Dirk Van den Poel (2007)

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DOI: 10.1016/J.ESWA.2005.11.004

access: closed

type: Journal Article

metadata version: 2017-06-06

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Wouter Buckinx, Geert Verstraeten, Dirk Van den Poel:
Predicting customer loyalty using the internal transactional database. Expert Syst. Appl. 32(1): 125-134 (2007)

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