"Improved marketing decision making in a customer churn prediction context ..."

Kristof Coussement, Dries F. Benoit, Dirk Van den Poel (2010)

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DOI: 10.1016/J.ESWA.2009.07.029

access: closed

type: Journal Article

metadata version: 2024-05-07

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Kristof Coussement, Dries F. Benoit, Dirk Van den Poel:
Improved marketing decision making in a customer churn prediction context using generalized additive models. Expert Syst. Appl. 37(3): 2132-2143 (2010)

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