"Assessing the product review helpfulness: Affective-Cognitive evaluation ..."

Mengxiang Li, Pu Huang (2020)

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DOI: 10.1016/J.IM.2020.103359

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type: Journal Article

metadata version: 2020-11-04

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Mengxiang Li, Pu Huang:
Assessing the product review helpfulness: Affective-Cognitive evaluation and the moderating effect of feedback mechanism. Inf. Manag. 57(7): 103359 (2020)

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