"Optimal advertising outsourcing strategy with different effort levels and ..."

Yue Xie et al. (2020)

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DOI: 10.1080/00207543.2019.1641235

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type: Journal Article

metadata version: 2025-01-19

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Yue Xie, Wanhua He, Wai-Ki Ching, Allen H. Tai, Wai-Hung Ip, Kai-Leung Yung, Na Song:
Optimal advertising outsourcing strategy with different effort levels and uncertain demand. Int. J. Prod. Res. 58(7): 2016-2035 (2020)

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