"Role of brand engagement and co-creation experience in online brand ..."

Kai Wang, Jeffrey C. F. Tai, Han-fen Hu (2023)

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DOI: 10.1016/J.IPM.2022.103136

access: closed

type: Journal Article

metadata version: 2024-05-07

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Kai Wang, Jeffrey C. F. Tai, Han-fen Hu:
Role of brand engagement and co-creation experience in online brand community continuance: A service-dominant logic perspective. Inf. Process. Manag. 60(1): 103136 (2023)

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