"Drivers of consumer group participation in an online shopping event: ..."

Jen-Her Wu et al. (2025)

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DOI: 10.1016/J.IPM.2025.104067

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type: Journal Article

metadata version: 2025-01-27

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Jen-Her Wu, Qi Li, Lifang Peng, Simon Robinson, Yi-Cheng Chen:
Drivers of consumer group participation in an online shopping event: Alibaba's singles' day. Inf. Process. Manag. 62(3): 104067 (2025)

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