"Implementing Artificial Intelligence in Traditional B2B Marketing ..."

Brendan James Keegan, Denis Dennehy, Peter Naudé (2024)

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DOI: 10.1007/S10796-022-10294-1

access: open

type: Journal Article

metadata version: 2024-10-06

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  - https://dblp.org/rec/journals/isf/KeeganDN24
Brendan James Keegan, Denis Dennehy, Peter Naudé:
Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective. Inf. Syst. Frontiers 26(3): 1025-1039 (2024)

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