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"A Two-Stage Model of the Promotional Performance of Pure Online Firms."

Jianan Wu, Victor J. Cook Jr., Edward C. Strong (2005)

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DOI: 10.1287/ISRE.1050.0071

access: closed

type: Journal Article

metadata version: 2020-03-13

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Jianan Wu, Victor J. Cook Jr., Edward C. Strong:
A Two-Stage Model of the Promotional Performance of Pure Online Firms. Inf. Syst. Res. 16(4): 334-351 (2005)

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