"The Role of Mass Customization in Enhancing Supply Chain Relationships in ..."

Merrill Warkentin, Ravi Bapna, Vijayan Sugumaran (2000)

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type: Journal Article

metadata version: 2023-12-15

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Merrill Warkentin, Ravi Bapna, Vijayan Sugumaran:
The Role of Mass Customization in Enhancing Supply Chain Relationships in B2C E-Commerce Markets. J. Electron. Commer. Res. 1(2): 45-52 (2000)

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