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"Which Review Can Make You Engage?: The Effect of Reviewer-Reader ..."

Senhui Fu et al. (2021)

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DOI: 10.4018/JGIM.20211101.OA50

access: open

type: Journal Article

metadata version: 2023-03-28

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  dblp key:
  - journals/jgim/FuYFP21
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  persistent URL:
  - https://dblp.org/rec/journals/jgim/FuYFP21
Senhui Fu, Qing Yan, Guangchao Charles Feng, Jiamin Peng:
Which Review Can Make You Engage?: The Effect of Reviewer-Reader Similarity on Consumer-Brand Engagement. J. Glob. Inf. Manag. 29(6): 1-27 (2021)

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