"Drivers of the Long Tail Phenomenon: An Empirical Analysis."

Oliver Hinz, Jochen Eckert, Bernd Skiera (2011)

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DOI: 10.2753/MIS0742-1222270402

access: closed

type: Journal Article

metadata version: 2022-06-23

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Oliver Hinz, Jochen Eckert, Bernd Skiera:
Drivers of the Long Tail Phenomenon: An Empirical Analysis. J. Manag. Inf. Syst. 27(4): 43-70 (2011)

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