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"How to maximize advertising performance in online social networks."

Yezheng Liu, Lingfei Li (2019)

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DOI: 10.1080/01605682.2018.1489343

access: closed

type: Journal Article

metadata version: 2024-05-07

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Yezheng Liu, Lingfei Li:
How to maximize advertising performance in online social networks. J. Oper. Res. Soc. 70(8): 1224-1233 (2019)

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