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"A "Meta-Analysis" of Multibrand, Multioutlet Channel Systems."

Eunkyu Lee et al. (2013)

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DOI: 10.1287/MNSC.1120.1692

access: closed

type: Journal Article

metadata version: 2020-06-30

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Eunkyu Lee, Richard Staelin, Weon Sang Yoo, Rex Du:
A "Meta-Analysis" of Multibrand, Multioutlet Channel Systems. Manag. Sci. 59(9): 1950-1969 (2013)

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