"Link to Success: How Blogs Build an Audience by Promoting Rivals."

Dina Mayzlin, Hema Yoganarasimhan (2012)

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DOI: 10.1287/MNSC.1110.1510

access: closed

type: Journal Article

metadata version: 2020-06-30

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Dina Mayzlin, Hema Yoganarasimhan:
Link to Success: How Blogs Build an Audience by Promoting Rivals. Manag. Sci. 58(9): 1651-1668 (2012)

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