"Editorial: Next Steps for Frontiers in Marketing Science."

Anocha Aribarg et al. (2022)

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DOI: 10.1287/MKSC.2022.1377

access: closed

type: Journal Article

metadata version: 2024-06-17

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Anocha Aribarg, Tat Y. Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur:
Editorial: Next Steps for Frontiers in Marketing Science. Mark. Sci. 41(5): 871-872 (2022)

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