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"Do Larger Audiences Generate Greater Revenues Under Pay What You Want? ..."
Shijie Lu et al. (2021)
- Shijie Lu
, Dai Yao
, Xingyu Chen
, Rajdeep Grewal
:
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform. Mark. Sci. 40(5): 964-984 (2021)
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