"Commentary - Assumptions, Explanation, and Prediction in Marketing ..."

Eric W. K. Tsang (2009)

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DOI: 10.1287/MKSC.1080.0463

access: closed

type: Journal Article

metadata version: 2023-09-30

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Eric W. K. Tsang:
Commentary - Assumptions, Explanation, and Prediction in Marketing Science: "It's the Findings, Stupid, Not the Assumptions". Mark. Sci. 28(5): 986-990 (2009)

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