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"The Unintended Consequences of Countermarketing Strategies: How Particular ..."

Yanwen Wang, Michael Lewis, Vishal Singh (2016)

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DOI: 10.1287/MKSC.2015.0910

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - journals/mktsci/Wang0S16
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  - https://dblp.org/rec/journals/mktsci/Wang0S16
Yanwen Wang, Michael Lewis, Vishal Singh:
The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes. Mark. Sci. 35(1): 55-72 (2016)

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