"Cooperative advertising and coordination in a supply chain: the role of ..."

Xianjin Du et al. (2024)

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DOI: 10.1051/RO/2023179

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type: Journal Article

metadata version: 2024-01-31

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Xianjin Du, Shan Jiang, Shaokun Tao, Shulei Wang:
Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns. RAIRO Oper. Res. 58(1): 1-18 (2024)

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