"Does Retailer Benefit From Implementing "Online-to-Store" Channel in a ..."

Shuai Yan, Zhongsheng Hua, Yiwen Bian (2020)

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DOI: 10.1109/TEM.2018.2878235

access: closed

type: Journal Article

metadata version: 2022-10-02

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Shuai Yan, Zhongsheng Hua, Yiwen Bian:
Does Retailer Benefit From Implementing "Online-to-Store" Channel in a Competitive Market? IEEE Trans. Engineering Management 67(2): 496-512 (2020)

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