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- research-articleOctober 2024
Platform Convergence or Divergence? Comparing Political Ad Content Across Digital and Social Media Platforms
- Travis N. Ridout,
- Markus Neumann,
- Jielu Yao,
- Laura Baum,
- Michael M. Franz,
- Pavel Oleinikov,
- Erika Franklin Fowler,
- Shelley Boulianne,
- Anders O. Larsson
Social Science Computer Review (SSCR), Volume 42, Issue 5Pages 1181–1203https://doi.org/10.1177/08944393241258767When it comes to the study of the messaging of online political campaigns, theory suggests that platform divergence should be common, but much research finds considerable convergence across platforms. In this research, we examine variation across digital ...