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One-to-one marketing on the internet

Authors:

Rajiv Dewan,

Bing Jing,

Abraham SeidmannAuthors Info & Claims

ICIS '99: Proceedings of the 20th international conference on Information Systems

Pages 93 - 102

Published: 01 January 1999 Publication History

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Dehuri SCho SZadeh LBadr YAbraham AOhsawa YChbeir RFerri FKoeppen MLaurent D(2008)A novel particle swarm optimization for multiple campaigns assignment problemProceedings of the 5th international conference on Soft computing as transdisciplinary science and technology10.1145/1456223.1456290(317-324)Online publication date: 28-Oct-2008
https://dl.acm.org/doi/10.1145/1456223.1456290
Kim YMoon B(2006)Multicampaign Assignment ProblemIEEE Transactions on Knowledge and Data Engineering10.1109/TKDE.2006.4918:3(405-414)Online publication date: 1-Mar-2006
https://dl.acm.org/doi/10.1109/TKDE.2006.49
Choi SMoon B(2003)Connection network and optimization of interest metric for one-to-one marketingProceedings of the 2003 international conference on Genetic and evolutionary computation: PartII10.5555/1756582.1756687(1998-2009)Online publication date: 12-Jul-2003
https://dl.acm.org/doi/10.5555/1756582.1756687
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One-to-one marketing on the internet

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Published In

ICIS '99: Proceedings of the 20th international conference on Information Systems

January 1999

663 pages

Chairmen:
Prabuddha De
Univ. of Dayton, OH
,
Janice I. De Gross
Univ. of Minnesota

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Association for Information Systems

United States

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Published: 01 January 1999

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December 12 - 15, 1999

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Dehuri SCho SZadeh LBadr YAbraham AOhsawa YChbeir RFerri FKoeppen MLaurent D(2008)A novel particle swarm optimization for multiple campaigns assignment problemProceedings of the 5th international conference on Soft computing as transdisciplinary science and technology10.1145/1456223.1456290(317-324)Online publication date: 28-Oct-2008
https://dl.acm.org/doi/10.1145/1456223.1456290
Kim YMoon B(2006)Multicampaign Assignment ProblemIEEE Transactions on Knowledge and Data Engineering10.1109/TKDE.2006.4918:3(405-414)Online publication date: 1-Mar-2006
https://dl.acm.org/doi/10.1109/TKDE.2006.49
Choi SMoon B(2003)Connection network and optimization of interest metric for one-to-one marketingProceedings of the 2003 international conference on Genetic and evolutionary computation: PartII10.5555/1756582.1756687(1998-2009)Online publication date: 12-Jul-2003
https://dl.acm.org/doi/10.5555/1756582.1756687
Murthi BSarkar S(2003)The Role of the Management Sciences in Research on PersonalizationManagement Science10.1287/mnsc.49.10.1344.1731349:10(1344-1362)Online publication date: 1-Oct-2003
https://dl.acm.org/doi/10.1287/mnsc.49.10.1344.17313

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Competitive One-to-One Promotions

Dynamic Customer Management and the Value of One-to-One Marketing

Feature-based recommendations for one-to-one marketing

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