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Understanding users' initial trust in mobile banking: An elaboration likelihood perspective

Published: 01 July 2012 Publication History

Abstract

Due to the high perceived risk, building users' initial trust is crucial to facilitating their adoption and usage of mobile banking. Drawing on the elaboration likelihood model (ELM), this research examined users' initial trust in mobile banking. The results indicated that initial trust develops along a dual route including the central route and peripheral route. Self-efficacy as the elaboration likelihood moderates the effects of central cues and peripheral cues on initial trust. Central cues include information quality and service quality, whereas peripheral cues include system quality, structural assurance and reputation. The results imply that service providers need to employ differentiated strategies to build users' initial trust in mobile banking.

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Published In

cover image Computers in Human Behavior
Computers in Human Behavior  Volume 28, Issue 4
July, 2012
452 pages

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Elsevier Science Publishers B. V.

Netherlands

Publication History

Published: 01 July 2012

Author Tags

  1. Elaboration likelihood model
  2. Initial trust
  3. Mobile banking
  4. Self-efficacy

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  • (2024)Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app marketElectronic Commerce Research10.1007/s10660-024-09833-624:2(799-823)Online publication date: 1-Jun-2024
  • (2023)Designing Alternative Form-Autocompletion Tools to Enhance Privacy Decision-making and Prevent Unintended DisclosureACM Transactions on Computer-Human Interaction10.1145/361036630:6(1-42)Online publication date: 25-Sep-2023
  • (2023)Disentangling facial recognition payment service usage behaviorTelematics and Informatics10.1016/j.tele.2023.10193977:COnline publication date: 1-Feb-2023
  • (2021)A Cross-Country Study on Intention to Use Mobile BankingJournal of Global Information Management10.4018/JGIM.202103010629:2(102-117)Online publication date: 1-Mar-2021
  • (2021)The Differential Effect of Privacy-Related Trust on Groupware Application Adoption and Use during the COVID-19 pandemicProceedings of the ACM on Human-Computer Interaction10.1145/34795495:CSCW2(1-34)Online publication date: 18-Oct-2021
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  • (2021)New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel AnalysisInformation Systems Frontiers10.1007/s10796-020-10046-z23:6(1521-1536)Online publication date: 1-Dec-2021
  • (2021)Disentangling Technostress and Financial Stress Impacts on Users’ Psychophysiological Responses and Coping Behaviors in the Context of Mobile BankingHCI in Business, Government and Organizations10.1007/978-3-030-77750-0_14(213-227)Online publication date: 24-Jul-2021
  • (2020)A Comparative Study of Trust in Mobile BankingJournal of Global Information Management10.4018/JGIM.202010010628:4(95-119)Online publication date: 1-Oct-2020
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