research-article

Understanding users' switching behavior of mobile instant messaging applications

Authors:

Xiao-Liang Shen,

Xi ZhangAuthors Info & Claims

Computers in Human Behavior, Volume 75, Issue C

Pages 727 - 738

https://doi.org/10.1016/j.chb.2017.06.014

Published: 01 October 2017 Publication History

Abstract

This study employs push-pull-mooring (PPM) framework originated from human migration literature as the theoretical paradigm to explore the key factors influencing users' switching intention in the context of mobile instant messaging (MIM) applications. The research model was tested with 240 valid responses among Chinese MIM users. The results show that fatigue with incumbent MIM and subjective norm have significant positive effects on switching intention, while inertia negatively affects switching intention. In addition, affective commitment, switching costs and habit are found to be significant to inertia. This study sheds light on the switching behavior of MIM users, and helps explain the key determinants of switching intention of MIM users. The findings also help practitioners make appropriate strategies for maintaining current users as well as attracting new users. Fatigue and subjective norm are included to extend PPM.Inertia affects switching behavior as a mooring factor.Inertia is determined by cognitive, affective, and subconscious antecedents.

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Cui YZhu JGu MLi J(2024)Adoption of Mobile Health Applications for Diabetes Management From a Push–Pull–Mooring PerspectiveJournal of Global Information Management10.4018/JGIM.34751432:1(1-21)Online publication date: 7-Aug-2024
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cover image Computers in Human Behavior

Computers in Human Behavior Volume 75, Issue C

October 2017

1002 pages

ISSN:0747-5632

Issue’s Table of Contents

Copyright © Elsevier Ltd.

Publisher

Elsevier Science Publishers B. V.

Netherlands

Publication History

Published: 01 October 2017

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Cui YZhu JGu MLi J(2024)Adoption of Mobile Health Applications for Diabetes Management From a Push–Pull–Mooring PerspectiveJournal of Global Information Management10.4018/JGIM.34751432:1(1-21)Online publication date: 7-Aug-2024
https://dl.acm.org/doi/10.4018/JGIM.347514
Li ASun YWang LGuo J(2024)Variously and freely to useInformation and Management10.1016/j.im.2024.10394261:3Online publication date: 2-Jul-2024
https://dl.acm.org/doi/10.1016/j.im.2024.103942
Zhou ZPan TZhao QCheng XWang D(2024)Factors influencing seniors’ switching to m-government servicesInformation and Management10.1016/j.im.2024.10392861:3Online publication date: 2-Jul-2024
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