article

The effects of trust, security and privacy in social networking: A security-based approach to understand the pattern of adoption

Author:

Dong-Hee ShinAuthors Info & Claims

Interacting with Computers, Volume 22, Issue 5

Pages 428 - 438

https://doi.org/10.1016/j.intcom.2010.05.001

Published: 01 September 2010 Publication History

Abstract

Social network services (SNS) focus on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. This study examines security, trust, and privacy concerns with regard to social networking Websites among consumers using both reliable scales and measures. It proposes an SNS acceptance model by integrating cognitive as well as affective attitudes as primary influencing factors, which are driven by underlying beliefs, perceived security, perceived privacy, trust, attitude, and intention. Results from a survey of SNS users validate that the proposed theoretical model explains and predicts user acceptance of SNS substantially well. The model shows excellent measurement properties and establishes perceived privacy and perceived security of SNS as distinct constructs. The finding also reveals that perceived security moderates the effect of perceived privacy on trust. Based on the results of this study, practical implications for marketing strategies in SNS markets and theoretical implications are recommended accordingly.

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Published In

cover image Interacting with Computers

Interacting with Computers Volume 22, Issue 5

September, 2010

127 pages

ISSN:0953-5438

EISSN:1873-7951

Issue’s Table of Contents

Copyright © Elsevier B.V. © 2010.

Publisher

Elsevier Science Inc.

United States

Publication History

Published: 01 September 2010

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https://dl.acm.org/doi/10.4018/JGIM.361120
Reeck CGuo XDimoka APavlou P(2024)Uncovering the Neural Processes of PrivacyInformation Systems Research10.1287/isre.2021.055035:2(727-746)Online publication date: 1-Jun-2024
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Najafian SMusick GKnijnenburg BTintarev N(2024)How do people make decisions in disclosing personal information in tourism group recommendations in competitive versus cooperative conditions?User Modeling and User-Adapted Interaction10.1007/s11257-023-09375-w34:3(549-581)Online publication date: 1-Jul-2024
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Roh TYang YXiao SPark B(2024)What makes consumers trust and adopt fintech? An empirical investigation in ChinaElectronic Commerce Research10.1007/s10660-021-09527-324:1(3-35)Online publication date: 1-Mar-2024
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