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Page-reRank: Using Trusted Links to Re-Rank Authority

Published: 19 September 2005 Publication History

Abstract

Search engines like Google.com use the the link structure of the Web to determine whether web pages are authoritative sources of information. However, the linking mechanism provided by HTML does not allow the web author to express different types of links, such as positive or negative endorsements of page content. As a consequence, search engine algorithms cannot discriminate between sites that are highly linked and sites that are highly trusted. We demonstrate our claim by running PageRank on a real world data set containing positive and negative links. We conclude that simple semantic extensions to the link mechanism would provide a richer semantic network from which to mine more precise Web Intelligence.

References

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R. Guha, R. Kumar, P. Raghavan, and A. Tomkins. Propagation of trust and distrust. In WWW '04: Proc. of the 13th int. conf. on World Wide Web, pages 403-412. ACM Press, 2004.
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T. Haveliwala, S. Kamvar, and G. Jeh. An analytical comparison of approaches to personalizing pagerank, 2003.
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T. H. Haveliwala. Topic-sensitive pagerank. In WWW '02: Proc. of the 11th int. conference on World Wide Web, pages 517-526, New York, NY, USA, 2002. ACM Press.
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P. Massa and P. Avesani. Controversial users demand local trust metrics: an experimental study on epinions.com community. In Proc. of 25th AAAI Conference, 2005.
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P. Massa and C. Hayes. Page-rerank: using trusted links to re-rank authority. Technical report, ITC/iRST, Trento, Italy, 2005.
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L. Page, S. Brin, R.Motwani, and T. Winograd. The pagerank citation ranking: Bringing order to the web. Technical report, Stanford, USA, 1998.

Cited By

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  • (2010)Exponential rankingProceedings of the Second international conference on Social informatics10.5555/1929326.1929340(192-202)Online publication date: 27-Oct-2010
  • (2010)Detecting comment spam through content analysisProceedings of the 2010 international conference on Web-age information management10.5555/1927585.1927611(222-233)Online publication date: 15-Jul-2010
  • (2007)Optimizing web structures using web mining techniquesProceedings of the 8th international conference on Intelligent data engineering and automated learning10.5555/1777942.1778010(653-662)Online publication date: 16-Dec-2007
  • Show More Cited By

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cover image ACM Conferences
WI '05: Proceedings of the 2005 IEEE/WIC/ACM International Conference on Web Intelligence
September 2005
834 pages
ISBN:076952415X

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IEEE Computer Society

United States

Publication History

Published: 19 September 2005

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Overall Acceptance Rate 118 of 178 submissions, 66%

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Cited By

View all
  • (2010)Exponential rankingProceedings of the Second international conference on Social informatics10.5555/1929326.1929340(192-202)Online publication date: 27-Oct-2010
  • (2010)Detecting comment spam through content analysisProceedings of the 2010 international conference on Web-age information management10.5555/1927585.1927611(222-233)Online publication date: 15-Jul-2010
  • (2007)Optimizing web structures using web mining techniquesProceedings of the 8th international conference on Intelligent data engineering and automated learning10.5555/1777942.1778010(653-662)Online publication date: 16-Dec-2007
  • (2007)A survey of trust in computer science and the Semantic WebWeb Semantics: Science, Services and Agents on the World Wide Web10.1016/j.websem.2007.03.0025:2(58-71)Online publication date: 1-Jun-2007
  • (2006)BlogRankProceedings of the 2nd international workshop on Advanced architectures and algorithms for internet delivery and applications10.1145/1190183.1190193(8-es)Online publication date: 10-Oct-2006

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