Article

Psychologically targeted persuasive advertising and product information in e-commerce

Authors:

Marko Turpeinen,

Kari KallinenAuthors Info & Claims

ICEC '04: Proceedings of the 6th international conference on Electronic commerce

Pages 245 - 254

https://doi.org/10.1145/1052220.1052252

Published: 25 March 2004 Publication History

Abstract

In this paper, we describe a framework for a personalization system to systematically induce desired emotion and attention related states and promote information processing in viewers of online advertising and e-commerce product information. Psychological Customization entails personalization of the way of presenting information (user interface, visual layouts, modalities, structures) per user to create desired transient psychological effects and states, such as emotion, attention, involvement, presence, persuasion and learning. Conceptual foundations and empiric evidence for the approach are presented.

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Index Terms

Psychologically targeted persuasive advertising and product information in e-commerce
1. Human-centered computing
  1. Human computer interaction (HCI)

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ICEC '04: Proceedings of the 6th international conference on Electronic commerce

March 2004

684 pages

ISBN:1581139306

DOI:10.1145/1052220

Copyright © 2004 ACM.

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Published: 25 March 2004

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