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Can internet video-on-demand be profitable?

Authors:

Keith W. RossAuthors Info & Claims

SIGCOMM '07: Proceedings of the 2007 conference on Applications, technologies, architectures, and protocols for computer communications

Pages 133 - 144

https://doi.org/10.1145/1282380.1282396

Published: 27 August 2007 Publication History

Abstract

Video-on-demand in the Internet has become an immensely popular service in recent years. But due to its high bandwidth requirements and popularity, it is also a costly service to provide. We consider the design and potential benefits of peer-assisted video-on-demand, in which participating peers assist the server in delivering VoD content. The assistance is done in such a way that it provides the same user quality experience as pure client-server distribution. We focus on the single-video approach, whereby a peer only redistributes a video that it is currently watching.

Using a nine-month trace from a client-server VoD deployment for MSN Video, we assess what the 95 percentile server bandwidth costs would have been if a peer-assisted employment had been instead used. We show that peer-assistance can dramatically reduce server bandwidth costs, particularly if peers prefetch content when there is spare upload capacity in the system. We consider the impact of peer-assisted VoD on the cross-traffic among ISPs. Although this traffic is significant, if care is taken to localize the P2P traffic within the ISPs, we can eliminate the ISP cross traffic while still achieving important reductions in server bandwidth. We also develop a simple analytical model which captures many of the critical features of peer-assisted VoD, including its operational modes.

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Cited By

Bhattacharya PGuo M(2020)An Incentive Compatible Mechanism for Replica Placement in Peer-Assisted Content DistributionInternational Journal of Software Science and Computational Intelligence10.4018/IJSSCI.202001010412:1(47-67)Online publication date: Jan-2020
https://doi.org/10.4018/IJSSCI.2020010104
Lin YShen H(2019)AutoTune: Game-Based Adaptive Bitrate Streaming in Cloud-Based Hybrid VoD SystemsIEEE Transactions on Services Computing10.1109/TSC.2016.260508212:4(519-533)Online publication date: 1-Jul-2019
https://doi.org/10.1109/TSC.2016.2605082
Diab KHefeeda M(2019)Joint Content Distribution and Traffic Engineering of Adaptive Videos in Telco-CDNsIEEE INFOCOM 2019 - IEEE Conference on Computer Communications10.1109/INFOCOM.2019.8737635(1342-1350)Online publication date: Apr-2019
https://doi.org/10.1109/INFOCOM.2019.8737635
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Index Terms

Can internet video-on-demand be profitable?
1. Computer systems organization
  1. Architectures
    1. Distributed architectures
2. Software and its engineering
  1. Software organization and properties
    1. Software system structures
      1. Distributed systems organizing principles

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Published In

cover image ACM Conferences

SIGCOMM '07: Proceedings of the 2007 conference on Applications, technologies, architectures, and protocols for computer communications

August 2007

432 pages

ISBN:9781595937131

DOI:10.1145/1282380

General Chairs:
Jun Murai
Keio University, Japan
,
Kenjiro Cho
IIJ, Japan

ACM SIGCOMM Computer Communication Review Volume 37, Issue 4
October 2007
420 pages
ISSN:0146-4833
DOI:10.1145/1282427
Issue’s Table of Contents

Copyright © 2007 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 27 August 2007

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SIGCOMM07

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SIGCOMM07: ACM SIGCOMM 2007 Conference

August 27 - 31, 2007

Kyoto, Japan

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Overall Acceptance Rate 462 of 3,389 submissions, 14%

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Cited By

Bhattacharya PGuo M(2020)An Incentive Compatible Mechanism for Replica Placement in Peer-Assisted Content DistributionInternational Journal of Software Science and Computational Intelligence10.4018/IJSSCI.202001010412:1(47-67)Online publication date: Jan-2020
https://doi.org/10.4018/IJSSCI.2020010104
Lin YShen H(2019)AutoTune: Game-Based Adaptive Bitrate Streaming in Cloud-Based Hybrid VoD SystemsIEEE Transactions on Services Computing10.1109/TSC.2016.260508212:4(519-533)Online publication date: 1-Jul-2019
https://doi.org/10.1109/TSC.2016.2605082
Diab KHefeeda M(2019)Joint Content Distribution and Traffic Engineering of Adaptive Videos in Telco-CDNsIEEE INFOCOM 2019 - IEEE Conference on Computer Communications10.1109/INFOCOM.2019.8737635(1342-1350)Online publication date: Apr-2019
https://doi.org/10.1109/INFOCOM.2019.8737635
Kumar SDubey KSingh P(2018)A Survey on Flash Translation Layer for NAND Flash MemoryIndian Journal of Science and Technology10.17485/ijst/2018/v11i23/12564111:23(1-7)Online publication date: 1-Jun-2018
https://doi.org/10.17485/ijst/2018/v11i23/125641
Shen HChandler HWang H(2018)Toward Efficient Short-Video Sharing in the YouTube Social NetworkACM Transactions on Internet Technology10.1145/313756918:3(1-25)Online publication date: 6-Mar-2018
https://dl.acm.org/doi/10.1145/3137569
Xie GLi ZKaafar MWu Q(2018)Access Types Effect on Internet Video Services and Its Implications on CDN CachingIEEE Transactions on Circuits and Systems for Video Technology10.1109/TCSVT.2017.265248728:5(1183-1196)Online publication date: May-2018
https://doi.org/10.1109/TCSVT.2017.2652487
Saengarunwong ASanguankotchakorn T(2018)A Two-Step Server Selection in Hybrid CDN-P2P Mesh-based for Video-on-Demand Streaming2018 International Conference on Information and Communication Technology Convergence (ICTC)10.1109/ICTC.2018.8539453(499-504)Online publication date: Oct-2018
https://doi.org/10.1109/ICTC.2018.8539453
Naor ZDas SRaj M(2018)Content Placement for Video-on-Demand Services Over Cellular NetworksWireless Personal Communications: An International Journal10.1007/s11277-017-4879-798:1(467-486)Online publication date: 1-Jan-2018
https://dl.acm.org/doi/10.1007/s11277-017-4879-7
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Lin YShen H(2017)CloudFogIEEE Transactions on Parallel and Distributed Systems10.1109/TPDS.2016.256342828:2(431-445)Online publication date: 1-Feb-2017
https://dl.acm.org/doi/10.1109/TPDS.2016.2563428
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