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Service diffusion in the market considering consumers' subjective value

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CSTST '08: Proceedings of the 5th international conference on Soft computing as transdisciplinary science and technology

Pages 173 - 177

https://doi.org/10.1145/1456223.1456262

Published: 28 October 2008 Publication History

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Abstract

With increasing networking and globalization of the market, it becomes increasingly difficult to understand how social values of products or services emerge based on the interaction of consumers' value judgments. This paper presents description of a service market model and constructs an agent model of consumers considering a consumer's subjective value using data obtained from a lifestyle survey. Results of the multi-agent simulation show that the pattern of service diffusion can change according to the influence of intensity of network externalities. Moreover, it discusses the characteristics of consumers who use services behind the diffusions.

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Cited By

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Takenaka TFujita KNishino NIshigaki TMotomura Y(2012)Transdisciplinary Approach to Service Design Based on Consumer’s Value and Decision MakingIntelligent and Knowledge-Based Computing for Business and Organizational Advancements10.4018/978-1-4666-1577-9.ch004(57-74)Online publication date: 2012
https://doi.org/10.4018/978-1-4666-1577-9.ch004
Takenaka TFujita KNishino NIshigaki TMotomura Y(2010)Transdisciplinary Approach to Service Design Based on Consumer's Value and Decision MakingInternational Journal of Organizational and Collective Intelligence10.4018/joci.20101008041:1(58-75)Online publication date: Jan-2010
https://doi.org/10.4018/joci.2010100804
Ishigaki TMotomura YDohi MKouchi MMochimaru MSpyratos NKapetanios ETraina AChbeir RBadr Y(2009)Knowledge extraction by probabilistic cognitive structure modeling using a Bayesian network for use by a retail serviceProceedings of the International Conference on Management of Emergent Digital EcoSystems10.1145/1643823.1643850(141-148)Online publication date: 27-Oct-2009
https://dl.acm.org/doi/10.1145/1643823.1643850

Index Terms

Service diffusion in the market considering consumers' subjective value
1. Applied computing
  1. Law, social and behavioral sciences
    1. Economics
    2. Psychology

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Published In

CSTST '08: Proceedings of the 5th international conference on Soft computing as transdisciplinary science and technology

October 2008

733 pages

ISBN:9781605580463

DOI:10.1145/1456223

Conference Chair:
Lotfi A. Zadeh
University of California
,
General Chairs:
Youakim Badr
INSA-Lyon, France
,
Ajith Abraham
Norwegian University of Science and Technology, Norway
,
Yukio Ohsawa
Tokyo Institute of Technology, Japan
,
Program Chairs:
Richard Chbeir
University of Bourgogne, France
,
Fernando Ferri
IRPPS-CNR, Italy
,
Mario Koeppen
Kyushu Institute of Technology, Japan
,
Dominique Laurent
University of Cergy-Pontoise, France

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 28 October 2008

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Cited By

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Takenaka TFujita KNishino NIshigaki TMotomura Y(2012)Transdisciplinary Approach to Service Design Based on Consumer’s Value and Decision MakingIntelligent and Knowledge-Based Computing for Business and Organizational Advancements10.4018/978-1-4666-1577-9.ch004(57-74)Online publication date: 2012
https://doi.org/10.4018/978-1-4666-1577-9.ch004
Takenaka TFujita KNishino NIshigaki TMotomura Y(2010)Transdisciplinary Approach to Service Design Based on Consumer's Value and Decision MakingInternational Journal of Organizational and Collective Intelligence10.4018/joci.20101008041:1(58-75)Online publication date: Jan-2010
https://doi.org/10.4018/joci.2010100804
Ishigaki TMotomura YDohi MKouchi MMochimaru MSpyratos NKapetanios ETraina AChbeir RBadr Y(2009)Knowledge extraction by probabilistic cognitive structure modeling using a Bayesian network for use by a retail serviceProceedings of the International Conference on Management of Emergent Digital EcoSystems10.1145/1643823.1643850(141-148)Online publication date: 27-Oct-2009
https://dl.acm.org/doi/10.1145/1643823.1643850

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The Effects of Customer Value on Loyalty and Profits in a Dynamic Competitive Market

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