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Experimenting with the use of persona in a focus group discussion with older adults in Malaysia

Published: 23 November 2009 Publication History

Abstract

Eliciting user-requirements from older adults -- especially amongst non-users -- can be challenging. This is due to the fact that older adults are varied in term of their functional abilities and experience with technology. The common User-centered design (UCD) techniques such as focus group and interviews were found to be less effective with older adults. Inspired by the benefits of persona in enhancing designer's attention through narrative and storytelling, the study reported in this paper tested persona as a communication tool in a focus group discussion with older adults in Malaysia. The study was carried out to gather Malaysian older adults' needs and requirements for the development of a prototype email application. Findings and feedbacks from the study shows that persona can be a potential technique to be applied in working with older adults. The use of persona in a focus group discussion does not only benefit the researchers and designers but also the participants -- particularly in building interest among non-users to embrace computers.

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Fisk, A. D., Rogers, W. A., Charness, N., Czaja, S. J., and Sharit, J. Designing for Older Adults: Principles and Creative Human Factors Approaches. CRC Press, Florida, 2004.
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Grudin, J., and Pruitt, J. Personas, participatory design and product development: An infrastructure for engagement. In Proceedings of the Participatory Design Conference (Malmö, Sweden, June, 23--25, 2002). ACM Press, New York, NY, 2002, 144--161.
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Cited By

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  • (2024)Contributions for the Development of Personae: Method for Creating Persona Templates (MCPT)HCI International 2024 – Late Breaking Papers10.1007/978-3-031-76803-3_1(3-22)Online publication date: 29-Jun-2024
  • (2024)Game-Based Solutions for Impacting Digital Competences in Aged Populations: Insights from an Empathetic WorkshopHuman Aspects of IT for the Aged Population10.1007/978-3-031-61543-6_19(261-274)Online publication date: 29-Jun-2024
  • (2023)"Like a candy shop with forbidden fruits": Exploring Sexual Desire of Cohabiting Millennial Couples with TechnologyProceedings of the 2023 ACM Designing Interactive Systems Conference10.1145/3563657.3596080(1842-1860)Online publication date: 10-Jul-2023
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cover image ACM Other conferences
OZCHI '09: Proceedings of the 21st Annual Conference of the Australian Computer-Human Interaction Special Interest Group: Design: Open 24/7
November 2009
445 pages
ISBN:9781605588544
DOI:10.1145/1738826
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 23 November 2009

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Author Tags

  1. focus group
  2. older adults
  3. persona
  4. user requirement gathering

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OZCHI '09 Paper Acceptance Rate 32 of 60 submissions, 53%;
Overall Acceptance Rate 362 of 729 submissions, 50%

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Cited By

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  • (2024)Contributions for the Development of Personae: Method for Creating Persona Templates (MCPT)HCI International 2024 – Late Breaking Papers10.1007/978-3-031-76803-3_1(3-22)Online publication date: 29-Jun-2024
  • (2024)Game-Based Solutions for Impacting Digital Competences in Aged Populations: Insights from an Empathetic WorkshopHuman Aspects of IT for the Aged Population10.1007/978-3-031-61543-6_19(261-274)Online publication date: 29-Jun-2024
  • (2023)"Like a candy shop with forbidden fruits": Exploring Sexual Desire of Cohabiting Millennial Couples with TechnologyProceedings of the 2023 ACM Designing Interactive Systems Conference10.1145/3563657.3596080(1842-1860)Online publication date: 10-Jul-2023
  • (2023)User Requirements of Elderly Companion Travel Mobile Application Using Personas2023 IEEE 8th International Conference on Recent Advances and Innovations in Engineering (ICRAIE)10.1109/ICRAIE59459.2023.10468201(1-6)Online publication date: 2-Dec-2023
  • (2022)Application of Two-Eyed Seeing in Adolescent Mental Health to Bridge Design Thinking and Indigenous Collective StorytellingInternational Journal of Environmental Research and Public Health10.3390/ijerph19221497219:22(14972)Online publication date: 14-Nov-2022
  • (2022)Selecting the Appropriate Persona Creation MethodData-Driven Personas10.1007/978-3-031-02231-9_10(239-259)Online publication date: 8-Mar-2022
  • (2020)De l’analyse du travail sensoriel lors de prises de décision clinique au co-design d’un scénario de simulationPhronesis10.7202/1071692ar9:2(24-38)Online publication date: 28-Sep-2020
  • (2020)Personas revisited: Extending the Use of Personas to Enhance Participatory DesignProceedings of the 11th Nordic Conference on Human-Computer Interaction: Shaping Experiences, Shaping Society10.1145/3419249.3420135(1-12)Online publication date: 25-Oct-2020
  • (2016)A Critique of Personas as representations of "the other" in Cross-Cultural Technology DesignProceedings of the First African Conference on Human Computer Interaction10.1145/2998581.2998595(149-154)Online publication date: 21-Nov-2016
  • (2016)A hermeneutic inquiry into user-created personas in different Namibian localesProceedings of the 14th Participatory Design Conference: Full papers - Volume 110.1145/2940299.2940310(101-110)Online publication date: 15-Aug-2016
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