First international workshop on social media engagement (SoME 2011)

One of the original applications of the analysis of social media use was to find a 'back door' through which we (as a community) could obtain insights in the motivations and interactions of users and producers of content. By studying when, where and how ...

Social media sites are increasingly adopted by small nonprofit organizations (NPOs) to help them meet their public engagement goals. However, several characteristics of small organizations make it hard for them to effectively use social media sites. We ...

Business models that rely on social media and user-generated content have shifted from the more traditional business model, where value for the organization is derived from the one-way delivery of products and/or services, to the provision of intangible ...