The application of psycholinguistic principles to website design
Authors: 
Kate Terry, Jacqui TaylorAuthors Info & Claims
Kate Terry, Jacqui TaylorAuthors Info & ClaimsPages 45 - 50
Abstract
Many businesses are looking to e-commerce as a way of maximising their turnover and creating new opportunities. The potential of applying psycholinguistic principles to improve the language used on websites has been overlooked. This study involved developing a website which drew on psycholinguistic principles, specifically transformational grammar and word frequency, and simulated a knowledge-based system by diagnosing users' needs. It was a between subjects design with 48 participants across four conditions. Results showed that moderate syntactic complexity significantly increases positive attitudes, F(1,48) = 6.216; p<0.05. High word frequency resulted in significantly faster response times when using the website, F(1,48) = 13.938; p<0.01. More research is required to apply these and other psycholinguistic principles across a range of contexts.
References
[1]
Baron, R and Byrne, D (2000. Social Psychology (Ninth Edition). London: Allyn and Bacon
[2]
Bonime, A, and Pohlman, K (1998). Writing for New Media: The Essential Guide to Writing for Interactive Media, CD-ROM's, and the Web. New York: John Wiley & Sons, Inc.
[3]
Bradley, S and Meeds, R (2002). Surface-structure transformations and advertising slogans: the case for moderate syntactic complexity. Psychology & Marketing, 19 (7--8), (July/August 2002), 595--619
[4]
Chomsky, N (1965). Aspects of the theory of syntax. Cambridge MA: MIT Press
[5]
Harley, T (2001). The Psychology of Language: from data to theory (2nd edition). Hove: Psychology Press Ltd
[6]
Gernsbacher, M. A, (Ed) (1994). The Handbook of Psycholinguistics. San Diego: Academic Press
[7]
Jackson, P (1999). Introduction to Expert Systems (Third Edition). Harlow: Addison, Wesley, Longman Ltd.
[8]
Kukulska-Hulme, A (1999). Language and Communication: Essential Concepts for User Interface and Documentation Design. New York: Oxford University Press
[9]
Lindstrom, M (2001). Clicks, Bricks and Brands. London: Kogan Page Limited
[10]
Luna, D, Peracchio, L and de Juan, M (In Press). The Impact of Language and Congruity on persuasion in multicultural e-marketing. Journal of Consumer Psychology
[11]
O'Keefe, D (1990). Persuasion: Theory and Research. Newbury Park CA: Sage
[12]
Wyer, R (2002). Language and advertising effectiveness: mediating influences of comprehension and cognitive elaboration. Psychology & Marketing, 19 (7-8), (July/August 2002), 693--712
Recommendations
The online target advertising design model: a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of websites and apps
This study presents generations of digital marketing business strategy, guidelines and insights to online social media companies for how to design online target advertisements in digital market places, application development, and methods for improving ...
A program for the syntactic analysis of English sentences
A program is described which produces syntactic analyses of English sentences with respect to a transformational grammar. The main features of the analyzer are that it uses only a limited dictionary of English words and that it pursues all analysis ...
Comments
Information & Contributors
Information
Published In
July 2003
137 pages
Copyright © 2003 ACM.
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]
Publisher
Association for Computing Machinery
New York, NY, United States
Publication History
Published: 03 July 2003
Check for updates
Author Tags
Qualifiers
- Research-article
Acceptance Rates
Overall Acceptance Rate 8 of 23 submissions, 35%
Contributors
Other Metrics
Bibliometrics & Citations
Bibliometrics
Article Metrics
- 0Total Citations
- 86Total Downloads
- Downloads (Last 12 months)3
- Downloads (Last 6 weeks)0
Reflects downloads up to 04 Oct 2024
Other Metrics
Citations
View Options
Get Access
Login options
Check if you have access through your login credentials or your institution to get full access on this article.
Sign in