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Awkward encounters of an "other" kind: collective self-presentation and face threat on facebook

Published: 15 February 2014 Publication History

Abstract

While we tend to think of self-presentation as a process executed by the self, reputation management on social network sites, like Facebook, is increasingly viewed as a collective endeavor. The information users share about one another can have significant impacts on impression formation, and at times this other-generated content may be face threatening, or challenging to one's desired self-presentation. However, we know little about the nature of these other-generated face threats and the ways that people perceive them. Using an online survey of 150 Facebook users, we report on what these users consider to be other-generated face threats and how they feel after experiencing them. Results suggest that many face threats result from other Facebook users neglecting or misunderstanding a target's audience and/or self-presentation goals, as well as a target's fear of creating an unwanted association with another Facebook user. Experience of these threats is affected by both individual and situational factors. We also report on a new unique measure capturing Facebook skills.

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    cover image ACM Conferences
    CSCW '14: Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
    February 2014
    1600 pages
    ISBN:9781450325400
    DOI:10.1145/2531602
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    Published: 15 February 2014

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    Author Tags

    1. audience
    2. face
    3. face threats
    4. facebook
    5. facebook skills scale
    6. privacy
    7. self-monitoring
    8. skill
    9. social media

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    February 15 - 19, 2014
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