research-article

How gamification can influence the web design and the customer to use the e-banking systems

Authors:

Luís Filipe Rodrigues,

Carlos J. Costa,

Abílio OliveiraAuthors Info & Claims

ISDOC '14: Proceedings of the International Conference on Information Systems and Design of Communication

Pages 35 - 44

https://doi.org/10.1145/2618168.2618174

Published: 16 May 2014 Publication History

Abstract

The gamification is growing in e-business and the banks are looking for new ways to get more customers on their websites. Therefore, it is important to study what are the most appreciated features of the website that could influence the behaviour of the customer to use an electronic banking system with game features. The gamified e-banking suggests that rich elements/features associated with the games could influence other variables and therefore increasing the client loyalty, to spend more time and increasing the transactions on the website. The aim of this study is to look into the influence of gamification in the e-banking system. Based on the research of 180 publications and 210 variables that could influence the intention to use a certain technology this study develops a theoretical model representing the gamification influence on ease of use, information, web pages characteristics, web design and on the intention to use an e-banking with game features. The results from an online survey of 219 e-banking customers show that the gamification had a positive impact on all variables; special has a medium positive influence in web design and information and a large positive influence on customer intentions to use. Further analysis shows that the website ease of use plays has also a medium positive influence on the intention to use an e-banking gamified. Our findings also show that the clients give more importance to an attractive graphical and architecture website design, and less to web pages with so much information or having pleasure in using an e-banking system.

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How gamification can influence the web design and the customer to use the e-banking systems

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cover image ACM Other conferences

ISDOC '14: Proceedings of the International Conference on Information Systems and Design of Communication

May 2014

192 pages

ISBN:9781450327138

DOI:10.1145/2618168

General Chairs:
Carlos J. Costa
ISCTE-IUL, Lisboa, Portugal
,
Manuela Aparicio
Adetti/ISCTE, Lisboa, Portugal

Copyright © 2014 ACM.

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Published: 16 May 2014

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ISDOC 2014: ISDOC 2014 - International Conference on Information Systems and Design of Communication

May 16 - 17, 2014

Lisbon, Portugal

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ISDOC '14 Paper Acceptance Rate 31 of 63 submissions, 49%;

Overall Acceptance Rate 31 of 63 submissions, 49%

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https://doi.org/10.1080/10669868.2024.2347165
Christodoulou Raftis Cvan Hassel ENanway Boukani L(2024)The impact and importance of serious games in maritime education: an empirical applicationMaritime Policy & Management10.1080/03088839.2024.2442603(1-20)Online publication date: 17-Dec-2024
https://doi.org/10.1080/03088839.2024.2442603
Thongmak M(2024)An Extended Expectation-Confirmation Model and Post-Adoption Behaviour of Augmented-Reality Game PlayersBusiness in Uncertainty10.1007/978-3-031-65587-6_6(115-137)Online publication date: 24-Sep-2024
https://doi.org/10.1007/978-3-031-65587-6_6
Costa MAires R(2023)A influência da gamificação no desempenho organizacional: um estudo de caso em uma empresa júniorRevista de Tecnologia Aplicada10.48005/2237-3713rta2022v11n3p6981(69-81)Online publication date: 8-Feb-2023
https://doi.org/10.48005/2237-3713rta2022v11n3p6981
Lampropoulos GKeramopoulos EDiamantaras KEvangelidis G(2022)Augmented Reality and Gamification in Education: A Systematic Literature Review of Research, Applications, and Empirical StudiesApplied Sciences10.3390/app1213680912:13(6809)Online publication date: 5-Jul-2022
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Ciunova-Shuleska APalamidovska-Sterjadovska NProdanova J(2022)What drives m-banking clients to continue using m-banking services?Journal of Business Research10.1016/j.jbusres.2021.10.024139(731-739)Online publication date: Feb-2022
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Katheeri H(2020)The Adoption of mHealth Apps Testing the UTAUT Model with Gamification ImpactAdvances in Human Factors and Ergonomics in Healthcare and Medical Devices10.1007/978-3-030-50838-8_35(253-259)Online publication date: 1-Jul-2020
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