Work in Progress

Understanding the Needs of Pakistani Farmers and the Prospects of an ICT Intervention

Authors:

Mauricio Novoa,

Mustafa Naseem,

Samia RazaqAuthors Info & Claims

CHI EA '15: Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems

Pages 1109 - 1114

https://doi.org/10.1145/2702613.2732756

Published: 18 April 2015 Publication History

Abstract

This paper describes initial efforts in the form of a user research phase as part of a larger project to provide ICT based interventions to farmers in Pakistan to facilitate information dissemination. We conducted face to face interviews with 9 Pakistani farmers and 3 agricultural experts. Our main results show that mobile technology is present but under utilized, a strong peer reliance network exists and most information and media modalities are inaccessible. We relate the results obtained to design implications and future work.

References

[1]

Agri Punjab. http://www.agripunjab.gov.pk/index.php?rb=10.

[2]

Aker, J. Dial a for agriculture: using information and communication technologies for agricultural extension in developing countries. In Conference on Agriculture for Development-Revisited (2010), 1--36.

[3]

Chachhar, A. R., Osman, M. N., Omar, S. Z., and Soomro, B. Impact of satellite television on agricultural development in pakistan. Global Media Journal 2, 2 (2012), 1--25.

[4]

Danis, C. M., Ala, A. L., Christensen, J., Ellis, J., Faskari, H. A., Kellogg, W., Mohammed, A., and Ugwoke, P. O. Answers for nigerian farmers: A mobile phone service for nigerian farmers. Tech. Rep. W1112-045, IBM, 2011.

[5]

De Silva, L. N., Goonetillake, J. S., Wikramanayake, G. N., and Ginige, A. Towards using ict to enhance flow of information to aid farmer sustainability in sri lanka. In Australasian Conference on Information Systems, ACIS (2012), 1--10.

[6]

Dutta, R. Information needs and information-seeking behavior in developing countries: A review of the research. The International Information & Library Review 41, 1 (2009), 44--51.

[7]

Gakuru, M., Winters, K., and Stepman, F. Innovative farmer advisory services using ict. IST-Africa Conference 1 (2009), 1--11.

[8]

Gandhi, R., Veeraraghavan, R., Toyama, K., and Ramprasad, V. Digital green: Participatory video for agricultural extension. In Conference on Information and Communication Technologies and Development, IEEE (2007), 1--10.

[9]

Hol, A., Mubin, O., and Ginige, A. Proposed business model for sme farmers in peri-urban Sydney region. In International Conference on e-Business (ICE-B 2014), SCITEPRESS (2014), 137--144.

Digital Library

[10]

Government of Pakistan - Ministry of Finance. http://www.finance.gov.pk/survey_1314.html.

[11]

Mujahid, Y. H. Digital opportunity initiative for Pakistan. The Electronic Journal of Information Systems in Developing Countries 8 (2002).

[12]

Mukhebi, A. Kenya agricultural commodity exchange limited (kace). Reaching the Poor in Rural Kenya with Market Information: A Case Study of a Market Information System (2004), 8--12.

[13]

Murgai, R., Ali, M., and Byerlee, D. Productivity growth and sustainability in post-green revolution agriculture: the case of the Indian and Pakistan punjabs. The World Bank Research Observer 16, 2 (2001), 199--218.

[14]

Patel, N., Agarwal, S., Rajput, N., Nanavati, A., Dave, P., and Parikh, T. S. A comparative study of speech and dialed input voice interfaces in rural India. In Proceedings of the Conference on Human Factors in Computing Systems, ACM (2009), 51--54.

Digital Library

[15]

Patel, N., Chittamuru, D., Jain, A., Dave, P., and Parikh, T. S. Avaaj otalo: a field study of an interactive voice forum for small farmers in rural india. In Conference on Human Factors in Computing Systems, ACM (2010), 733--742.

Digital Library

[16]

Qureshi, I., Yasmin, R., Ilyas, K., Whitty, M., and Khan, J. Information communication technologies (ict) and its impact on the livelihood of communities involved in the agriculture: A case study of pakistan. Middle-East Journal of Scientific Research 18, 5 (2013), 627--634.

[17]

Siegmann, K. A. The gender digital divide in rural pakistan: How wide is it and how to bridge it?

Cited By

Cheema SAli MPires IGonçalves NNaqvi MHassan M(2022)IoAT Enabled Smart Farming: Urdu Language-Based Solution for Low-Literate FarmersAgriculture10.3390/agriculture1208127712:8(1277)Online publication date: 22-Aug-2022
https://doi.org/10.3390/agriculture12081277
Bardzell JBardzell SLight AKitamura YQuigley AIsbister KIgarashi TBjørn PDrucker S(2021)Wanting To Live Here: Design After Anthropocentric FunctionalismProceedings of the 2021 CHI Conference on Human Factors in Computing Systems10.1145/3411764.3445167(1-24)Online publication date: 6-May-2021
https://dl.acm.org/doi/10.1145/3411764.3445167
Sheikh JCheema SAli MAmjad ZTariq JNaz A(2020)IoT and AI in Precision Agriculture: Designing Smart System to Support Illiterate FarmersAdvances in Artificial Intelligence, Software and Systems Engineering10.1007/978-3-030-51328-3_67(490-496)Online publication date: 4-Jul-2020
https://doi.org/10.1007/978-3-030-51328-3_67
Show More Cited By

Index Terms

Understanding the Needs of Pakistani Farmers and the Prospects of an ICT Intervention
1. Human-centered computing
  1. Human computer interaction (HCI)

Recommendations

ICT Intervention for Agriculture Development: Designing an IVR System for Farmers in Pakistan
ICTD '17: Proceedings of the Ninth International Conference on Information and Communication Technologies and Development

This paper presents results of a field study of an interactive voice response (IVR) system developed for the agricultural community of Punjab, Pakistan. We studied the information requirements and the user demographics to develop a basic IVR system ...
Using radio and interactive ICTs to improve food security among smallholder farmers in Sub-Saharan Africa

Radio is the most widely used medium for disseminating information to rural audiences across Africa. Even in very poor communities, radio penetration is vast; it is estimated there are over 800 million radios in Sub-Saharan Africa. The paper summarizes ...
ICT-enabled delivery of maternal health services
ICEGOV '12: Proceedings of the 6th International Conference on Theory and Practice of Electronic Governance

Fresh opportunities are being created daily for the deployment of Information and Communication Technologies (ICT) [42] particularly in the area of poverty alleviation and sustainable economic growth in developing countries in particular. Therefore, the ...

Comments

Information & Contributors

Information

Published In

cover image ACM Conferences

CHI EA '15: Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems

April 2015

2546 pages

ISBN:9781450331463

DOI:10.1145/2702613

General Chairs:
Bo Begole
Huawei, USA
,
Jinwoo Kim
Yonsei University, Korea
,
Program Chairs:
Kori Inkpen
Microsoft Research, USA
,
Woontack Woo
KAIST, Korea

Copyright © 2015 Owner/Author.

Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

Sponsors

SIGCHI: ACM Special Interest Group on Computer-Human Interaction

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 18 April 2015

Check for updates

Author Tags

Qualifiers

Work in progress

Conference

CHI '15

Sponsor:

SIGCHI

CHI '15: CHI Conference on Human Factors in Computing Systems

April 18 - 23, 2015

Seoul, Republic of Korea

Acceptance Rates

CHI EA '15 Paper Acceptance Rate 379 of 1,520 submissions, 25%;

Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

Contributors

Other Metrics

View Article Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

9
Total Citations
View Citations
299
Total Downloads

Downloads (Last 12 months)10
Downloads (Last 6 weeks)0

Reflects downloads up to 16 Oct 2024

Other Metrics

View Author Metrics

Citations

Cited By

Cheema SAli MPires IGonçalves NNaqvi MHassan M(2022)IoAT Enabled Smart Farming: Urdu Language-Based Solution for Low-Literate FarmersAgriculture10.3390/agriculture1208127712:8(1277)Online publication date: 22-Aug-2022
https://doi.org/10.3390/agriculture12081277
Bardzell JBardzell SLight AKitamura YQuigley AIsbister KIgarashi TBjørn PDrucker S(2021)Wanting To Live Here: Design After Anthropocentric FunctionalismProceedings of the 2021 CHI Conference on Human Factors in Computing Systems10.1145/3411764.3445167(1-24)Online publication date: 6-May-2021
https://dl.acm.org/doi/10.1145/3411764.3445167
Sheikh JCheema SAli MAmjad ZTariq JNaz A(2020)IoT and AI in Precision Agriculture: Designing Smart System to Support Illiterate FarmersAdvances in Artificial Intelligence, Software and Systems Engineering10.1007/978-3-030-51328-3_67(490-496)Online publication date: 4-Jul-2020
https://doi.org/10.1007/978-3-030-51328-3_67
Liu SBardzell SBardzell JBrewster SFitzpatrick GCox AKostakos V(2019)Symbiotic EncountersProceedings of the 2019 CHI Conference on Human Factors in Computing Systems10.1145/3290605.3300547(1-13)Online publication date: 2-May-2019
https://dl.acm.org/doi/10.1145/3290605.3300547
Gilani SShahzad AMalik SHaseeb RFatima BBatool AChandwani RSingh PKumar NVeeraraghavan R(2019)Improving financial condition of small scale farmers through mobile based crop suggestion servicesProceedings of the Tenth International Conference on Information and Communication Technologies and Development10.1145/3287098.3287146(1-5)Online publication date: 4-Jan-2019
https://dl.acm.org/doi/10.1145/3287098.3287146
Idrees FQadir JMehmood HHassan SBatool AChandwani RSingh PKumar NVeeraraghavan R(2019)Urdu language based information dissemination system for low-literate farmersProceedings of the Tenth International Conference on Information and Communication Technologies and Development10.1145/3287098.3287126(1-5)Online publication date: 4-Jan-2019
https://dl.acm.org/doi/10.1145/3287098.3287126
Karanasios SSlavova M(2018)How do development actors do “ICT for development”? A strategy‐as‐practice perspective on emerging practices in Ghanaian agricultureInformation Systems Journal10.1111/isj.1221429:4(888-913)Online publication date: 20-Aug-2018
https://doi.org/10.1111/isj.12214
Idrees FBatool AQadir JSaif U(2017)Weather Forecast Information Dissemination Design For Low-Literate FarmersProceedings of the Ninth International Conference on Information and Communication Technologies and Development10.1145/3136560.3136596(1-5)Online publication date: 16-Nov-2017
https://dl.acm.org/doi/10.1145/3136560.3136596
Ali SDurrani HNaeem MRiaz WShahid SKaye JDruin ALampe CMorris DHourcade J(2016)Supporting Pakistani Farmers Through Digital MeansProceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems10.1145/2851581.2892527(2299-2305)Online publication date: 7-May-2016
https://dl.acm.org/doi/10.1145/2851581.2892527
Taylor JStevenson DGedeon T(2015)Domain Exploration of ICT Use in Consumer-to-Producer Feedback Loops within the Fair Trade SystemProceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction10.1145/2838739.2838754(231-239)Online publication date: 7-Dec-2015
https://dl.acm.org/doi/10.1145/2838739.2838754

View Options

Get Access

Login options

Check if you have access through your login credentials or your institution to get full access on this article.

Full Access

Get this Publication

View options

PDF

View or Download as a PDF file.

eReader

View online with eReader.

Media

Figures

Other

Tables

View Table of Contents