research-article

Framing Mobile Information Needs: An Investigation of Hierarchical Query Sequence Structure

Authors:

Alyssa GlassAuthors Info & Claims

CIKM '16: Proceedings of the 25th ACM International on Conference on Information and Knowledge Management

Pages 2131 - 2136

https://doi.org/10.1145/2983323.2983654

Published: 24 October 2016 Publication History

Abstract

When using search engines, people often issue multiple related queries to accomplish a complex search task. A simple query-task structure may not fully capture the complexity of query relations since people may divide a task into multiple subtasks. As a result, this paper applies a three-level hierarchical structure with query, goal and mission - a mission includes several goals, and a goal consists of multiple queries. Particularly, we focus on analyzing query-goal-mission structure for mobile web search because of its increasing popularity and lack of investigation in the literature. This study has three main contributions: (1) we study the query-goal-mission structure for mobile web search, which was not studied before. (2) We identify several differences between mobile and desktop search patterns in terms of goal/mission length, duration and interleaving. (3) We demonstrate that the query-goal-mission structure can be applied to design better user satisfaction metrics. Specifically, goal-based search success rate and mission-based abandonment rate are better aligned with users' long-term engagement than query and session based metrics.

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Cited By

Luo JYang YNayak VYang G(2024)Improving searcher struggle detection via the reversal theoryDiscover Computing10.1007/s10791-024-09492-z27:1Online publication date: 19-Dec-2024
https://doi.org/10.1007/s10791-024-09492-z
Han SHe D(2018)Network-Based Social SearchSocial Information Access10.1007/978-3-319-90092-6_8(277-309)Online publication date: 3-May-2018
https://doi.org/10.1007/978-3-319-90092-6_8
Han SHe DChi Y(2017)Understanding and modeling behavior patterns in cross‐device web searchProceedings of the Association for Information Science and Technology10.1002/pra2.2017.1450540101754:1(150-158)Online publication date: 24-Oct-2017
https://doi.org/10.1002/pra2.2017.14505401017

Index Terms

Framing Mobile Information Needs: An Investigation of Hierarchical Query Sequence Structure
1. Information systems
  1. Information retrieval

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cover image ACM Conferences

CIKM '16: Proceedings of the 25th ACM International on Conference on Information and Knowledge Management

October 2016

2566 pages

ISBN:9781450340731

DOI:10.1145/2983323

General Chairs:
Snehasis Mukhopadhyay
Indiana University Purdue University Indianapolis, USA
,
ChengXiang Zhai
University of Illinois at Urbana-Champaign, USA
,
Program Chairs:
Elisa Bertino
Purdue University
,
Fabio Crestani
University of Lugano
,
Javed Mostafa
University of North Carolina
,
Jie Tang
Tsinghua University
,
Luo Si
Alibaba Group Inc & Purdue University
,
Xiaofang Zhou
University of Queensland
,
Yi Chang
Yahoo Research
,
Yunyao Li
IBM Research - Almaden
,
Parikshit Sondhi
WalmartLabs

Copyright © 2016 ACM.

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Published: 24 October 2016

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October 24 - 28, 2016

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Cited By

Luo JYang YNayak VYang G(2024)Improving searcher struggle detection via the reversal theoryDiscover Computing10.1007/s10791-024-09492-z27:1Online publication date: 19-Dec-2024
https://doi.org/10.1007/s10791-024-09492-z
Han SHe D(2018)Network-Based Social SearchSocial Information Access10.1007/978-3-319-90092-6_8(277-309)Online publication date: 3-May-2018
https://doi.org/10.1007/978-3-319-90092-6_8
Han SHe DChi Y(2017)Understanding and modeling behavior patterns in cross‐device web searchProceedings of the Association for Information Science and Technology10.1002/pra2.2017.1450540101754:1(150-158)Online publication date: 24-Oct-2017
https://doi.org/10.1002/pra2.2017.14505401017

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