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A corpus-assisted analysis of recruitment postings in content strategy

Published: 04 October 2019 Publication History

Abstract

With the rapidly evolving landscape in industry, content strategy poses a pressing demand from college graduates. By examining recruitment postings for content strategist positions in December 2018 and identifying significant characteristics in qualifications, responsibilities, and specialized skills, this study found the continuing emphases of web and multimedia platforms of content as well as written communication skills. The results also shed light on technical communication educators and students.

References

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Corey Wick (2000). Knowledge Management and Leadership Opportunities for Technical Communicators. Technical Communication, 47(2), 515--529.
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Ann Rockley (2001). The Impact of Single Sourcing and Technology. Technical Communication, 48(2), 189--193.
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William Hart-Davidson (2009). Content Management: Beyond Single-sourcing, In Digital literacy for technical communication: 21st century theory and practice (pp. 144--160). New York, USA: Routledge.
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Kristina Halvorson & Melissa Rach (2012). Content strategy for the web (2nd. ed.). New Riders.
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Dave Clark (2016). Content Strategy: An Integrative Literature Review. IEEE Transactions on Professional Communication, 59 (1), 7--23.
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Ellen Wagner (2002). Steps to Creating a Content Strategy for Your Organization. The eLearing Developers' Journal, 1--9.
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Kalpana Chauhan and Anandan Pillai (2013). Role of Content Strategy in Social Media Brand Communities: A Case of Higher Education Institutes in India. Journal of Product & Brand Management, 22(1), 40--51.
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Nigar Pandrianto (2018). "Networking Strategy", Business and Media Content Strategy of Print Media Industry in Digital Era (Case Study of Kompas Gramedia Media). In 1st Aceh Global Conference (AGC 2018). Atlantis Press.
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Carolyn Petersen (2019). Content Strategy: Writing for Health Consumers on the Web. Consumer Informatics and Digital Health, 275--285.
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Eva Brumberger and Claire Lauer (2015). The Evolution of Technical Communication: An Analysis of Industry Job Postings. Technical Communication, 62(4), 224--243.
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Paul Baker (2006). Using corpora in discourse analysis. A&C Black.
[12]
Lawrence Anthony (2016). AntConc (Version 3.4.3) [Computer Software]. http://www.laurenceanthony.net/software/antconc/ Tokyo, Japan: Waseda University.

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  1. A corpus-assisted analysis of recruitment postings in content strategy

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    cover image ACM Other conferences
    SIGDOC '19: Proceedings of the 37th ACM International Conference on the Design of Communication
    October 2019
    308 pages
    ISBN:9781450367905
    DOI:10.1145/3328020
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    • SIGDOC: ACM Special Interest Group on Systems Documentation

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 04 October 2019

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    Author Tags

    1. content strategy
    2. corpus-assisted discourse analysis
    3. job market
    4. recruitment postings

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    • Extended-abstract

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    SIGDOC '19
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    • SIGDOC

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    SIGDOC '19 Paper Acceptance Rate 85 of 105 submissions, 81%;
    Overall Acceptance Rate 355 of 582 submissions, 61%

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