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Opinion-aware Answer Generation for Review-driven Question Answering in E-Commerce

Published: 19 October 2020 Publication History

Abstract

Product-related question answering (QA) is an important but challenging task in E-Commerce. It leads to a great demand on automatic review-driven QA, which aims at providing instant responses towards user-posted questions based on diverse product reviews. Nevertheless, the rich information about personal opinions in product reviews, which is essential to answer those product-specific questions, is underutilized in current generation-based review-driven QA studies. There are two main challenges when exploiting the opinion information from the reviews to facilitate the opinion-aware answer generation: (i) jointly modeling opinionated and interrelated information between the question and reviews to capture important information for answer generation, (ii) aggregating diverse opinion information to uncover the common opinion towards the given question. In this paper, we tackle opinion-aware answer generation by jointly learning answer generation and opinion mining tasks with a unified model. Two kinds of opinion fusion strategies, namely, static and dynamic fusion, are proposed to distill and aggregate important opinion information learned from the opinion mining task into the answer generation process. Then a multi-view pointer-generator network is employed to generate opinion-aware answers for a given product-related question. Experimental results show that our method achieves superior performance in real-world E-Commerce QA datasets, and effectively generate opinionated and informative answers.

Supplementary Material

MP4 File (3340531.3411904.mp4)
Opinion-aware Answer Generation for Review-driven Question Answering in E-Commerce

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    cover image ACM Conferences
    CIKM '20: Proceedings of the 29th ACM International Conference on Information & Knowledge Management
    October 2020
    3619 pages
    ISBN:9781450368599
    DOI:10.1145/3340531
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    Published: 19 October 2020

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    Author Tags

    1. e-commerce
    2. opinion mining
    3. question answering
    4. review-driven answer generation

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    • Research Grant Council of the Hong Kong Special Administrative Region, China

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    • (2024)All in One Place: Ensuring Usable Access to Online Shopping Items for Blind UsersProceedings of the ACM on Human-Computer Interaction10.1145/36646398:EICS(1-25)Online publication date: 17-Jun-2024
    • (2024)Which API is Faster: Mining Fine-grained Performance Opinion from Online Discussions2024 IEEE 24th International Conference on Software Quality, Reliability and Security (QRS)10.1109/QRS62785.2024.00066(608-619)Online publication date: 1-Jul-2024
    • (2024)Reference-free review-based product question answering evaluation via distant contrastive learning2024 International Joint Conference on Neural Networks (IJCNN)10.1109/IJCNN60899.2024.10649987(1-8)Online publication date: 30-Jun-2024
    • (2024)Toward a Recommender System for Assisting Customers at Risk of Churning in E-commerce Platforms Based on a Combination of Social Network Analysis (SNA) and Deep LearningJournal of Open Innovation: Technology, Market, and Complexity10.1016/j.joitmc.2024.100425(100425)Online publication date: Nov-2024
    • (2024)SSR-TA: Sequence-to-Sequence-based expert recurrent recommendation for ticket automationNeural Computing and Applications10.1007/s00521-023-09152-136:4(1815-1832)Online publication date: 1-Feb-2024
    • (2023)The Influencing Factors of the Helpfulness of User-Generated Product Q&AsSage Open10.1177/2158244023121911213:4Online publication date: 23-Dec-2023
    • (2023)Cross-Market Product-Related Question AnsweringProceedings of the 46th International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3539618.3591658(1293-1302)Online publication date: 19-Jul-2023
    • (2023)Answering Subjective Induction Questions on Products by Summarizing Multi-sources Multi-viewpoints Knowledge2023 IEEE International Conference on Data Mining (ICDM)10.1109/ICDM58522.2023.00094(848-857)Online publication date: 1-Dec-2023
    • (2023)Sentiment enhanced answer generation and information fusing for product-related question answeringInformation Sciences10.1016/j.ins.2023.01.098627(205-219)Online publication date: May-2023
    • (2022)Toward Personalized Answer Generation in E-Commerce via Multi-perspective Preference ModelingACM Transactions on Information Systems10.1145/350778240:4(1-28)Online publication date: 9-Mar-2022
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