research-article

Public Access

All Users are (Not) Created Equal: Predictors Vary for Different Forms of Facebook Non/use

Authors:

Eric P. S. Baumer,

Geraldine GayAuthors Info & Claims

Proceedings of the ACM on Human-Computer Interaction, Volume 3, Issue CSCW

Article No.: 80, Pages 1 - 28

https://doi.org/10.1145/3359182

Published: 07 November 2019 Publication History

Abstract

Relatively little work has empirically examined use and non-use of social technologies as more than a dichotomous binary, despite increasing calls to do so. This paper compares three different forms of non/use that might otherwise fall under the single umbrella of Facebook "user": (1) those who have a current active account; (2) those who have deactivated their account; and (3) those who have considered deactivating but not actually done so. A subset of respondents (N=256) from a larger, demographically representative sample of internet users completed measures for usage and perceptions of Facebook, Facebook addiction, privacy experiences and behaviors, and demographics. Multinomial logistic regression modeling shows four specific variables as most predictive of a respondent's type: negative effects from "addictive" use, subjective intensity of Facebook usage, number of Facebook friends, and familiarity with or use of Facebook's privacy settings. These findings both fill gaps left by, and help resolve conflicting expectations from, prior work. Furthermore, they demonstrate how valuable insights can be gained by disaggregating "users" based on different forms of engagement with a given technology.

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Index Terms

All Users are (Not) Created Equal: Predictors Vary for Different Forms of Facebook Non/use
1. Human-centered computing

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cover image Proceedings of the ACM on Human-Computer Interaction

Proceedings of the ACM on Human-Computer Interaction Volume 3, Issue CSCW

November 2019

5026 pages

EISSN:2573-0142

DOI:10.1145/3371885

Editors:
Airi Lampinen
Stockholm University, Sweden
,
Darren Gergle
Northwestern University, USA
,
David A. Shamma
FXPAL, USA

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Publication History

Published: 07 November 2019

Published in PACMHCI Volume 3, Issue CSCW

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Sarig RWolff RToch E(2024)Cleaning house or quiet quitting? Large-scale analysis of account deletion behaviour on TumblrBehaviour & Information Technology10.1080/0144929X.2024.2370432(1-21)Online publication date: 18-Jul-2024
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Abdul Ghani Azmi I(2023)The Mediating Role of Segmentation in Social Media Marketing and Brand Equity: A Study in Food and Beverage IndustryInternational Journal of Economics, Management and Accounting10.31436/ijema.v31i2.111931:2(439-468)Online publication date: 28-Dec-2023
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Nassen LVandebosch HPoels KKarsay K(2023)Opt-out, abstain, unplug. A systematic review of the voluntary digital disconnection literatureTelematics and Informatics10.1016/j.tele.2023.10198081:COnline publication date: 13-Jul-2023
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Gong YSchroeder APlaisance P(2023)Digital detox tourism: An Ellulian critiqueAnnals of Tourism Research10.1016/j.annals.2023.103646103(103646)Online publication date: Nov-2023
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Brown BVigren MRostami AGlöss M(2022)Why Users Hack: Conflicting Interests and the Political Economy of SoftwareProceedings of the ACM on Human-Computer Interaction10.1145/35557746:CSCW2(1-26)Online publication date: 11-Nov-2022
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García Villaescusa DAldea Rivas MGonzález Harbour M(2022)Queuing Ports for Mesh Based Many-Core ProcessorsACM SIGAda Ada Letters10.1145/3530801.353080441:2(66-70)Online publication date: 8-Apr-2022
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