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Measuring the Business Value of Recommender Systems

Published: 10 December 2019 Publication History
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  • Abstract

    Recommender Systems are nowadays successfully used by all major web sites—from e-commerce to social media—to filter content and make suggestions in a personalized way. Academic research largely focuses on the value of recommenders for consumers, e.g., in terms of reduced information overload. To what extent and in which ways recommender systems create business value is, however, much less clear, and the literature on the topic is scattered. In this research commentary, we review existing publications on field tests of recommender systems and report which business-related performance measures were used in such real-world deployments. We summarize common challenges of measuring the business value in practice and critically discuss the value of algorithmic improvements and offline experiments as commonly done in academic environments. Overall, our review indicates that various open questions remain both regarding the realistic quantification of the business effects of recommenders and the performance assessment of recommendation algorithms in academia.

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    cover image ACM Transactions on Management Information Systems
    ACM Transactions on Management Information Systems  Volume 10, Issue 4
    December 2019
    98 pages
    ISSN:2158-656X
    EISSN:2158-6578
    DOI:10.1145/3374918
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    Publication History

    Published: 10 December 2019
    Accepted: 01 October 2019
    Revised: 01 September 2019
    Received: 01 December 2018
    Published in TMIS Volume 10, Issue 4

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    Author Tags

    1. Recommendation
    2. business value
    3. field tests
    4. survey

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