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Mass Media Consumption and Sexual Image Sharing from a Social Cognitive Perspective

Published: 22 July 2020 Publication History

Abstract

In the current study, we employed social cognitive theory as our theoretical framework to examine the importance of reality television consumption, pornography consumption, and exposure to celebrities’ sexual images on individuals’ public and private sexual image sharing frequency, image-editing behavior, and their strategic preference for social media platforms. In our sample, about 68.4% of participants have engaged in private sexual image sharing, most with their committed romantic relationship partner; about 43.4% have engaged in public sexual image sharing. Individuals show clear preference for Snapchat for sharing their sexual images. Bootstrapping regression analyses results from survey data (N =190) suggested that reality television consumption, exposure to celebrities’ sexual images and gender were significant predictors of private and public sexual image sharing, controlling for pornography consumption and other individual differences such as relationship status and loneliness. Reality television consumption was also a significant predictor of optimized and protective image editing behavior. Implications and limitations are discussed in the context of sexual image sharing.

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Cited By

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  • (2024)Examining Relations Between Sexualizing Media Exposure and Sexting Attitudes and Behaviors among U.S. AdolescentsArchives of Sexual Behavior10.1007/s10508-024-02984-553:10(4065-4078)Online publication date: 9-Sep-2024
  • (2021)A Model of Socially Sustained Self-Tracking for Food and DietProceedings of the ACM on Human-Computer Interaction10.1145/34795955:CSCW2(1-32)Online publication date: 18-Oct-2021

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cover image ACM Other conferences
SMSociety'20: International Conference on Social Media and Society
July 2020
317 pages
ISBN:9781450376884
DOI:10.1145/3400806
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Published: 22 July 2020

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  1. Reality television show
  2. Sharing sexual image
  3. Social cognitive theory
  4. Social media

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View all
  • (2024)Examining Relations Between Sexualizing Media Exposure and Sexting Attitudes and Behaviors among U.S. AdolescentsArchives of Sexual Behavior10.1007/s10508-024-02984-553:10(4065-4078)Online publication date: 9-Sep-2024
  • (2021)A Model of Socially Sustained Self-Tracking for Food and DietProceedings of the ACM on Human-Computer Interaction10.1145/34795955:CSCW2(1-32)Online publication date: 18-Oct-2021

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